Lecture #4 Jan 25th

PERCEPTION

• happens in your senses (ex. eyes, ears, nose, mouth-which are all "channels")
• aka "sampling"
• consistency

COGNITION

• happens in your brain
• aka "process"
• recognizable
• ex. editing (to carry and transmit a message aka narrative)

For example: eating food = smell = brain = mouth = taste = brain(memories)

This example is also known as a feed back loop (interaction) - perception and cognition are always working together.

An example in media is the interpolation of a cube. This is the process happening in your head making sense of an object moving in space.

GESALT THEORY- understands things by shapes (perception), and in order to understand things by shape you must have seen the object before (cognition)

Propreception (Kinesthesia) - see related web page

Media relies on

• sense of space (reality/perception)
• on 2D screen
• want people to have an experience
• to project yourself in a 3D space
• see

formal definitions of terms:

http://en.wikipedia.org/wiki/Proprioception

http://en.wikipedia.org/wiki/Gestalt_theory

http://en.wikipedia.org/wiki/Cognition

http://en.wikipedia.org/wiki/Perception

other possibly related web sites:

http://www.electrochem.org/publications/interface/interface.htm - an interesting page for a magazine

http://www.core77.com/ - an industrial design web page

http://www.guerrilla-innovation.com/ - web page dedicated to innovation